Register your Trademark in Class 35- Marketing

Trademark Class 35 - Business, Advertising, and Retail Services

Trademark classification is a crucial step in the trademark registration process, as it determines the protection scope of a brand’s services or products. Among the 45 trademark classes, Trademark Class 35 is one of the most frequently used categories, covering a broad range of business-related services such as advertising, business management, administration, and retail services. This article explores the details of Class 35, its scope, exclusions, and importance in trademark registration.

What is Trademark Class 35?

Trademark Class 35 pertains to business operations, marketing, retail, and advertising services. It includes activities related to the management, organization, and promotion of businesses but does not protect physical goods. Companies providing consultation, recruitment, outsourcing, or administrative services can register their trademarks under this class.

Services Covered Under Trademark Class 35

Class 35 includes a wide range of services, such as:

  1. Advertising and Marketing Services:

    • Digital and traditional advertising
    • Public relations and brand management
    • Market research and analysis
  2. Business Management and Administration:

    • Business consultation and advisory services
    • Office administration and secretarial services
    • Human resources and recruitment services
  3. Retail and Wholesale Trade Services:

    • Online and offline retail store services
    • Wholesale distribution services
    • E-commerce platforms and shopping portals
  4. Accounting and Financial Record-Keeping Services:

    • Bookkeeping and tax filing
    • Data processing and statistical analysis
    • Business audits and compliance services
  5. Business Auxiliary Services:

    • Auction services
    • Import-export agencies
    • Outsourcing of business processes

Services Excluded from Class 35

Some business-related services do not fall under Trademark Class 35 and must be registered under separate classes:

Importance of Registering a Trademark Under Class 35

Registering a trademark under Class 35 provides exclusive rights to use the brand name, logo, or slogan for business services, ensuring that competitors cannot misuse or replicate your brand identity. It helps businesses:

  • Protect Their Brand Identity: Prevents unauthorized use by competitors.
  • Gain a Competitive Advantage: Establishes credibility in the market.
  • Legal Protection: Provides a legal basis for action against trademark infringement.

Related Trademark Classes

While Class 35 covers business services, businesses may also need to register under additional classes based on their activities:

Goods Classified Under Trademark Class 35

Here is a list of all trademark goods that fall under Class 35 protection:

Conclusion

Trademark Class 35 plays a pivotal role in protecting business-related services, making it one of the most widely used trademark classes. If your business involves advertising, retail, consulting, or business administration services, registering under Class 35 ensures exclusive rights and legal security for your brand.

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